The Jewish Federations of North America has announced its sponsorship of a new PBS Masterpiece Classic production of The Diary of Anne Frank.
The two-hour PBS show will be broadcast on April 11, 2010 (Holocaust Memorial Day). This production represents the most accurate adaptation ever made of one of the world's most widely read memoirs, drawing on Anne Frank's own words to a greater extent than any previous dramatization. The young actress Ellie Kendrick, who appeared in the recent Oscar-nominated film An Education, stars as Anne Frank.
PBS has created a major publicity campaign to generate excitement about this important production, including outreach to newspapers, magazines, and TV news programs. PBS is also using online social networking tools such as Facebook and Twitter to promote Anne Frank to a younger audience. Every Federation can promote the show as well, and leverage national and local publicity by PBS. To promote the show, please see these materials (link). Special events are also scheduled for several large cities, including a panel with Whoopi Goldberg in New York, and we are working with the local Federations to publicize these activities.
The Federation movement is honoured to participate in this opportunity to bring the compelling – and important– story of Anne Frank to young people across the country. Data suggests that many young people are unaware of even basic details about the Holocaust. A 2008 survey found that a quarter of American teenagers were unable to correctly identify Hitler.
"It is critical that we help educate a new generation about the horrors of the Holocaust – so that we never forget what happened," said Kathy Manning, Chair of the Board of Trustees of The Jewish Federations of North America. "This sponsorship also provides an excellent opportunity to promote the important work of our Federation movement to a significant audience."
A 15-second on-air spot for The Jewish Federations will appear at the beginning and end of the broadcast. The Jewish Federations will also receive an online credit on the Masterpiece homepage and on all pages of The Diary of Anne Frank Web site, which will house extensive information about the film and the diary, along with many related activities designed to engage diverse audiences in this material, while also introducing them to the Federation movement.
The film will be streamed online for 30 days following the broadcast, with our sponsorship credit accompanying the online version. We will also be credited as a sponsor in other promotional materials, including PBS e-alerts encouraging audiences to tune in, and a PBS Webinar, downloadable teaching guide and related materials for teachers.
Masterpiece Theater is broadcast across the United States on Sunday evenings at 9 p.m. The series’ 2009 average audience rating is 1.6 (approximately 3.4 million viewers), with especially popular programs received ratings as high as 4.2. PBS expects this program to attract an even wider audience as well.